Uji · Kyoto
Matcha, the way Kyoto intended.
Ceremonial-grade matcha, stone-ground in Uji and freshness-dated. Whisked in Amsterdam.
- Direct from Uji
- Freshness-dated
- Ships in 24h
- 10,000+ cups poured
Ceremonial grade
Made to be whisked
Haru Ceremonial — Uji First Harvest
Ceremonial · 30g pouch
Yume Ceremonial Blend
Ceremonial · 30g pouch
Single-Farm Reserve — Okumidori
Reserve · 30g pouch
Our origin
From a single hillside in Kyoto.
We work with growers who have tended the same slopes for generations. No middlemen, no blending down — only matcha we'd whisk ourselves.
- 01
Single-origin Uji
Sourced direct-trade from a handful of family farms in Uji, Kyoto — the birthplace of Japanese tea.
- 02
Stone-ground
Shaded leaves are de-stemmed, de-veined, and ground slowly on granite mills into a fine, vivid powder.
- 03
Freshness-dated
Matcha fades fast. Every pouch is stamped with the date it was milled, so you taste it at its brightest.
Subscribe & save
Never run out. Save 15%.
Set your rhythm and we'll send freshly-milled matcha on your schedule — every 2, 4, or 6 weeks. Adjust, skip, or cancel whenever you like. No commitment, just good matcha on time.
- Save 15% on every delivery
- Pause or cancel anytime
- Free shipping, always
Not sure which matcha is yours?
Answer three quick questions and we'll match you to the pouch that fits how you drink it. Thirty seconds, no guessing.
From the ritual
Whisked across the Netherlands
“I switched from a high-street brand and the difference is night and day — no bitterness, just clean umami. The Uji First Harvest is the only pouch I buy now.”
“The freshness date sold me. You can taste that it's recent — my morning latte has never been this smooth.”
“Beautifully considered, from the pouch to the whisk. It made starting the ritual properly feel effortless.”
“Subscribed to the every-4-weeks pouch and I never run out. Calm, quiet, exactly my pace.”
Join HARU
10% off your first order.
Brewing notes, restock alerts, and the occasional letter from Uji. No noise — just matcha.
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